Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries /

• Main Authors: Brabazon, Tara (Author), Winter, Mick (Author), Gandy, Bryn (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2014.
• Series: SpringerBriefs in Business,
• Subjects: Business.; Marketing.; Market research.; Entrepreneurship.; Leadership.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.; Business Strategy/Leadership.; Market Research/Competitive Intelligence.

This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It examines the interventions, invention and opportunities brought about by QR codes for the wine industry. It also investigates...