Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)

• Corporate Author: SpringerLink (Online service)
• Other Authors: Pyeman, Jaafar (Editor), Wan Rashid, Wan Edura (Editor), Hanif, Azlina (Editor), Syed Mohamad, Syed Jamal Abdul Nasir (Editor), Tan, Peck Leong (Editor)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2016.
• Edition: 1st ed. 2016.
• Subjects: Business.; Marketing.; Entrepreneurship.; Management.; Public finance.; Business and Management.; Public Economics.

The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management and reflect the conference’s three main themes (management and marketing, eco...