Improving the marriage of modeling and theory for accurate forecasts of outcomes /

Bibliographic Details
Other Authors: Woodside, Arch G. (Editor)
Format: eBook
Language:English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Series:Advances in business marketing & purchasing ; v. 25.
Subjects:
Online Access:Full Text via HEAL-Link
Description
Item Description:Includes index.
Physical Description:xii, 244 pages.
Bibliography:Includes bibliographical references.
ISBN:9781786351210
ISSN:1069-0964 ;