Improving the marriage of modeling and theory for accurate forecasts of outcomes /

• Άλλοι συγγραφείς: Woodside, Arch G. (Επιμελητής έκδοσης)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Σειρά: Advances in business marketing & purchasing ; v. 25.
• Θέματα: Business forecasting.; Business > Mathematical models.

Πίνακας περιεχομένων:

• Prelims
• Embracing the paradigm shift from variable-based to case-based modeling
• Four-corner outcomes in strategic management: successful and unsuccessful paddling down versus upstream
• Accurately predicting precise outcomes in business-to-business marketing
• Building generalizable case-based theory in human resources management
• Computing with words in modeling firms' paradoxical performances
• Index.