Consumer culture theory /

• Other Authors: Cross, Samantha N. N. (Editor), Ruvalcaba, Cecilia (Editor), Venkatesh, Alladi (Editor), Belk, Russell W. (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Series: Research in consumer behavior ; v. 19.
• Subjects: Consumption (Economics) > Social aspects.; Consumer behavior.; Business & Economics. > Consumer Behavior.; Market research.

This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and cultural hybridization. The partnership of the co-editors, with diverse backgrounds including Caribbean, Mexican and Indian roots, itself depicts cultural hybridity, culminating in a series of fascin...