Global aspects of reputation and strategic management /

• Άλλοι συγγραφείς: Deephouse, David (Επιμελητής έκδοσης), Gardberg, Naomi (Επιμελητής έκδοσης), Newburry, William (Επιμελητής έκδοσης)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Σειρά: Research in global strategic management ; vol. 18.
• Θέματα: Strategic planning.; Corporate image.; International business enterprises > Management.; Reputation.; Business & Economics > Management.; Business strategy.

Growing tensions and disagreements over globalization, as well as the role of multinational enterprises in the global economy, and competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex. Global Aspects of Reputation...

Πίνακας περιεχομένων:

• Prelims
• Global aspects of reputation and strategic management
• Managing a global reputation
• National context and reputation
• The nature of reputation measurement
• Index.