Innovation and strategy /

• Άλλοι συγγραφείς: Varadarajan, Rajan (Επιμελητής έκδοσης), Jayachandran, Satish (Επιμελητής έκδοσης)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Σειρά: Review of marketing research ; v. 15.
• Θέματα: Product management.; Marketing.; Business & Economics > Marketing > General.; Sales & marketing.

Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new products, processes and practices, and improvements in existing products, processes and practices. Innovations of various types and forms are crucial to achievin...

Πίνακας περιεχομένων:

• Prelims
• Conceptual papers
• Empirical papers
• Index.