Innovation and strategy /

• Other Authors: Varadarajan, Rajan (Editor), Jayachandran, Satish (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Series: Review of marketing research ; v. 15.
• Subjects: Product management.; Marketing.; Business & Economics > Marketing > General.; Sales & marketing.

Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new products, processes and practices, and improvements in existing products, processes and practices. Innovations of various types and forms are crucial to achievin...