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01415nam a2200409 4500 |
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9781787563391 |
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UtOrBLW |
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20190919150537.0 |
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m o d |
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cr un||||||||| |
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190920t20192019enk o 001 0 eng d |
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|a 9781787563391 (e-book)
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|a UtOrBLW
|b eng
|e rda
|c UtOrBLW
|d GrThAP
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|a HF5415
|b .M37 2019
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|a BUS043000
|2 bisacsh
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|a KJS
|2 bicssc
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|a 658.8
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|a 658.8
|2 23
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| 245 |
0 |
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|a Marketing in a digital world /
|c edited by Aric Rindfleisch and Alan J. Malter.
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| 264 |
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|a Bingley :
|b Emerald Publishing Limited,
|c 2019.
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| 264 |
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|c ©2019
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| 300 |
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|a 1 online resource (xxiii, 217 pages) ;
|c cm.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Review of marketing research,
|x 1548-6435 ;
|v volume 16
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| 500 |
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|a Includes index.
|
| 588 |
0 |
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|a Print version record.
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| 650 |
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|a Marketing.
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| 650 |
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|a Digital media.
|
| 650 |
|
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|a Business & Economics
|x Marketing
|x General.
|2 bisacsh
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| 650 |
|
7 |
|a Sales & marketing.
|2 bicssc
|
| 700 |
1 |
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|a Rindfleisch, Aric,
|e editor.
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| 700 |
1 |
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|a Malter, Alan J.,
|e editor.
|
| 776 |
|
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|z 9781787563407
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| 830 |
|
0 |
|a Review of marketing research ;
|v v. 16.
|x 1548-6435
|
| 856 |
4 |
0 |
|u https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201916
|z Full Text via HEAL-Link
|
