Marketing in a digital world /

Marketing in a digital world /

Λεπτομέρειες βιβλιογραφικής εγγραφής
Άλλοι συγγραφείς:	Rindfleisch, Aric (Επιμελητής έκδοσης), Malter, Alan J. (Επιμελητής έκδοσης)
Μορφή:	Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Bingley : Emerald Publishing Limited, 2019.
Σειρά:	Review of marketing research ; v. 16.
Θέματα:	Marketing. Digital media. Business & Economics > Marketing > General. Sales & marketing.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

30-minute website marketing : a step by step guide /
ανά: Wilson, Lee
Έκδοση: (2019)

Marketing in and for a sustainable society
Έκδοση: (2016)

Essays by distinguished marketing scholars of the Society for Marketing Advances
Έκδοση: (2002)

Debates in marketing orientation /
ανά: Bozkurt, Bilgehan
Έκδοση: (2019)

Interdisciplinary approaches to product design, innovation, & branding in international marketing
Έκδοση: (2012)

Shopper marketing and the role of in-store marketing
Έκδοση: (2014)

Data-driven marketing content : a practical guide /
ανά: Wilson, Lee
Έκδοση: (2019)

New challenges to international marketing
Έκδοση: (2009)

New insights on trust in business-to-business relationships : a multi-perspective approach /
Έκδοση: (2019)

Review of marketing research.
Έκδοση: (2013)

Innovation and strategy /
Έκδοση: (2018)

Product and market development for subsistence marketplaces
Έκδοση: (2007)

Understanding interactive network branding in SME firms /
ανά: Koporcic, Nikolina, κ.ά.
Έκδοση: (2019)

Getting better at sensemaking
Έκδοση: (2000)

Creating and managing superior customer value
Έκδοση: (2008)

Field guide to case study research in business-to-business marketing and purchasing
Έκδοση: (2014)

International marketing in the fast changing world
Έκδοση: (2015)

Qualitative consumer research /
Έκδοση: (2017)

International marketing
Έκδοση: (2011)

Measurement and research methods in international marketing
Έκδοση: (2011)

The marketer's handbook : reassessing marketing techniques for modern business /
ανά: Young, Laurie, 1955-
Έκδοση: (2011)

Start-up marketing strategies in India /
Έκδοση: (2019)

Designing winning products
Έκδοση: (2000)

Research on international service marketing a state of the art /
Έκδοση: (2005)

Examining the role of well-being in the marketing discipline /
Έκδοση: (2019)

Business-to-business brand management theory, research and executive case study exercises /
Έκδοση: (2009)

Econometric models in marketing
Έκδοση: (2002)

Grow, build, sell, live : a practical guide to running and building an agency and enjoying it /
ανά: Houghton, Richard, κ.ά.
Έκδοση: (2019)

Tourism sensemaking strategies to give meaning to experience /
Έκδοση: (2011)

Making tough decisions well and badly framing, deciding, implementing, assessing /
Έκδοση: (2016)

International marketing research opportunities and challenges in the 21st century /
Έκδοση: (2007)

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
ανά: Dempster, Craig
Έκδοση: (2015)

International marketing in rapidly changing environments
Έκδοση: (2013)

ROI of $ocial media : how to improve the return on your social marketing investment /
ανά: Powell, Guy R.
Έκδοση: (2011)

Evaluating marketing actions and outcomes
Έκδοση: (2003)

Gambling advertising : nature, effects and regulation /
ανά: Gunter, Barrie
Έκδοση: (2019)

Consumer culture theory
Έκδοση: (2013)

Value in a Digital World How to assess business models and measure value in a digital world /
ανά: López Lubián, Francisco J., κ.ά.
Έκδοση: (2017)

Deep knowledge of B2B relationships within and across borders
Έκδοση: (2013)

Brand meaning management
Έκδοση: (2015)

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