Start-up marketing strategies in India /

• Άλλοι συγγραφείς: Ramesh, M. Anil (Επιμελητής έκδοσης), Grover, Priya (Επιμελητής έκδοσης), Dasgupta, Sabyasachi (Επιμελητής έκδοσης)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Θέματα: New business enterprises > India > Marketing.; Business & Economics > Marketing > General.; Sales & marketing.

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion.Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, in...