Start-up marketing strategies in India /

• Άλλοι συγγραφείς: Ramesh, M. Anil (Επιμελητής έκδοσης), Grover, Priya (Επιμελητής έκδοσης), Dasgupta, Sabyasachi (Επιμελητής έκδοσης)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Θέματα: New business enterprises > India > Marketing.; Business & Economics > Marketing > General.; Sales & marketing.

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion.Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, in...

Πίνακας περιεχομένων:

• Prelims
• Foreword
• Chapter 1: Who will wait: the client or the employees?
• Chapter 2: Building towers of happy clients: a case of FinMen Advisors Private Ltd
• Chapter 3: A road to adventure with happiness: from students to senior citizens
• Chapter 4: Miles to go but which road to take: an entrepreneurial dilemma
• Chapter 5: Loyalty comes with a price: a strategic up-scaling from USP loyalty cards in India
• Chapter 6: From green schools to green universities: going green in a soup!
• Chapter 7: Ajay's: big story of a small town QSR!
• Chapter 8: Raising funds for microenterprise: an elusive reality
• Chapter 9: Restless to relentless: Flowercycling® success
• Chapter 10: The growth pains of an innovative product: a case study of Coco Tang India
• Chapter 11: Shugan group in a fix: searching for a sustainable future
• Index.