Start-up marketing strategies in India /

• Other Authors: Ramesh, M. Anil (Editor), Grover, Priya (Editor), Dasgupta, Sabyasachi (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Subjects: New business enterprises > India > Marketing.; Business & Economics > Marketing > General.; Sales & marketing.

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion.Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, in...