The battle to do good : inside McDonald's sustainability journey /

• Κύριος συγγραφέας: Langert, Bob (Συγγραφέας)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Έκδοση: First edition.
• Θέματα: McDonald's Corporation.; Fast food restaurants > United States > Management.; Social responsibility of business.; Sustainable development.; Business & Economics > Business Ethics.; Business ethics & social responsibility.

In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the l...

Πίνακας περιεχομένων:

• Prelims
• Introduction
• The battle against waste
• The battle for farm animals
• The battle of extremism: McCruelty
• The battle to be proactive
• The battle of the waistline and brand health
• The battle for a sustainable supply chain
• The battle for values
• The battle goes to the board room
• The battle for the Amazon Rainforest
• The battle to make a pig's life better
• The battle for better beef
• The battle to lead both business and society
• Endnotes
• Index.