International business blunders : lessons for future managers /

• Main Author: Williams, Densil A. (Author)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Subjects: International business enterprises.; Business & Economics > International > General.; International business.

Difference in the levels of progress between developed and developing countries poses significant challenges for firms from the developing world to operate successfully in markets in the developed world. However, as globalization deepens, firms in the developing world, like their counterparts in the...

Table of Contents:

• Prelims
• Chapter 1: Introduction
• Chapter 2: Historicising and theorising the multinational corporation
• Chapter 3: Marketing blunders
• Chapter 4: Finance blunders
• Chapter 5: Human resources blunders
• Chapter 6: Supply chain and production blunders
• Chapter 7: Business to government relationships blunders
• Chapter 8: Lessons learnt and concluding thoughts
• References
• Index.