Gambling advertising : nature, effects and regulation /
There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible pro...
Κύριος συγγραφέας: | Gunter, Barrie (Συγγραφέας) |
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Μορφή: | Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Bingley, U.K. :
Emerald Publishing Limited,
2019.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Παρόμοια τεκμήρια
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New directions in international advertising research
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Critical Gambling Studies
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Advertising : principles and practice.
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Introduction to advertising and promotion : an intergrated marketing communications perspective /
ανά: Belch, George E. (George Edward), 1951-
Έκδοση: (1995)