Gambling advertising : nature, effects and regulation /
There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible pro...
| Main Author: | Gunter, Barrie (Author) |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Bingley, U.K. :
Emerald Publishing Limited,
2019.
|
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
Similar Items
-
The Wiley-Blackwell handbook of disordered gambling /
Published: (2013) -
New directions in international advertising research
Published: (2002) -
Critical Gambling Studies
Published: (2021) -
Advertising : principles and practice.
Published: (1992) -
Introduction to advertising and promotion : an intergrated marketing communications perspective /
by: Belch, George E. (George Edward), 1951-
Published: (1995)