Gambling advertising : nature, effects and regulation /

• Κύριος συγγραφέας: Gunter, Barrie (Συγγραφέας)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Θέματα: Gambling industry.; Gambling.; Advertising.; Business & Economics > Advertising & Promotion.; Sales & marketing.

There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible pro...

Πίνακας περιεχομένων:

• Prelims
• Chapter 1: Gambling advertising: is there need for concern?
• Chapter 2: Gambling: is there a problem?
• Chapter 3: Gambling advertising: how can it entice gamblers?
• Chapter 4: Gambling and sport
• Chapter 5: Gambling advertising: what are the macro-market effects?
• Chapter 6: Gambling advertising: how does it register with consumers?
• Chapter 7: Gambling advertising: is it linked to gambling behaviour?
• Chapter 8: Can gambling advertising be effectively countered?
• Chapter 9: Does regulation of gambling advertising need to change?
• References
• Index.