New insights on trust in business-to-business relationships : a multi-perspective approach /

• Other Authors: Akrout, Houcine (Editor), Raies, Karine (Editor), Woodside, Arch G. (Editor)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Series: Advances in business marketing & purchasing ; v.26.
• Subjects: Industrial marketing.; Business & Economics > Marketing > General.; Sales & marketing.

Trust plays a crucial role in all societies, particularly within the Business-to-Business context where inter-firm relationships, impelled by globalization and the extended enterprise, require a much higher degree of trust to succeed. This 26th volume of Advances in Business Marketing and Purchasing...