Woodside, A., Megehee, C. M., & Ogle, A. (2009). Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research. Emerald.
Παραπομπή σε μορφή Chicago (17η εκδ.)Woodside, Arch, Carol M. Megehee, και Alfred Ogle. Perspectives on Cross-cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research. Bingley, U.K.: Emerald, 2009.
Παραπομπή σε μορφή MLA (8th εκδ.)Woodside, Arch, et al. Perspectives on Cross-cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research. Emerald, 2009.
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