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|a 9781849505505 (electronic bk.) :
|c £54.95 ; €81.95 ; $93.95
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|a HD2755.5
|b .I58 2008
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|a International business scholarship
|h [electronic resource] :
|b AIB fellows on the first 50 years and beyond /
|c edited by Jean J. Boddewyn.
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| 260 |
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|a Bingley, U.K. :
|b Emerald,
|c 2008.
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| 300 |
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|a 1 online resource (xiv, 416 p.).
|
| 490 |
1 |
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|a Research in global strategic management,
|x 1064-4857 ;
|v v. 14
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| 500 |
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|a Includes indexes.
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|a Introduction / Jean J. Boddewyn -- history of the AIB fellows : 1975-2008 / Jean J. Boddewyn -- International business history : an AIB tradition / Mira Wilkins -- International business and finance scholarship / Raj Aggarwal -- Reassesing global marketing strategy / Susan P. Douglas and C. Samuel Craig -- Internalization theory and its impact on the field of international business / Alan M. Rugman and Alain Verbeke -- The internationalization of multinationals / Yair Aharoni and Ravi Ramamurti -- Obstacles to globalization : a research agenda / Jack Behrman -- Rigor in international business research : a review and methodological recommendations / S. Tamer Cavusgil, Z. Seyda Delignoul and David A. Griffith -- New directions in international-business research : a personal viewpoint / John Dunning -- Global sourcing strategy and performance : a fit versus balance perspective / Masaaki Kotabe, Janet Y. Murray and Michael J. Mol -- A historical examination of the evolution of international advertising standardization/adaptation thought / John K. Ryans Jr., David Griffith and Subhash Jain -- Creating insight : the imperative for research in international business / John Stopford -- Simulation as virtual reality in international-business education / Hans Thorelli -- International-business scholarship : contributing to a broader definition of success / Nancy Adler -- Interorganizational cooperation and our manifest destiny : an evolutionary perspective / Farok J. Contractor -- The development of international-management knowledge in the German-speaking countries / Klaus Macharzina -- The race between the forces leading to a first or last global civilization / Howard V. Perlmutter.
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| 520 |
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|a The AIB Fellows Group includes top researchers, educators, and administrators in the IB field. Most of its 60 members have contributed to this edited volume as authors, co-authors and reviewers, including such noteworthy scholars as John Dunning, Alan Rugman and Yair Aharoni, among many others.Its chapters examine aspects of the growth of the field, evaluate our present state of knowledge and outline future lines of research. They cover the growth of several functional areas (marketing, advertising, finance, etc.), review problems of methodological rigor in IB research, trace the history and evolution of IB studies and their likely future trajectories, raise ethical and moral issues about IB practices and evaluate the impact of major theories on IB studies. A couple of chapters cover the history of international business and of the AIB Fellows Group. Altogether, this book provides a benchmark of where IB knowledge stands today and will grow in coming years.
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| 650 |
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|a Business & Economics
|x International
|x General.
|2 bisacsh
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| 650 |
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|a International business.
|2 bicssc
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| 650 |
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|a International business enterprises.
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| 700 |
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|a Boddewyn, J. J.
|q (Jean J.)
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| 776 |
1 |
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|z 9780762314706
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| 830 |
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|a Research in global strategic management ;
|v v. 14.
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| 856 |
4 |
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|u http://www.emeraldinsight.com/1064-4857/14
|z Full Text via HEAL-Link
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| 913 |
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|1 BMEbacklist
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