Research in organizational change and development. Vol. 12

Ideas which are comfortable and familiar are not likely to challenge or transform our thinking. As human beings, our need to reduce cognitive dissonance causes us to seek the familiar and reject the unfamiliar, often without careful reflection. Scholars must overcome such natural tendencies in order...

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Bibliographic Details
Other Authors: Pasmore, William A., Woodman, Richard W.
Format: Electronic eBook
Language:English
Published: Bingley, U.K. : Emerald, 2000.
Series:Research in organizational change and development,
Subjects:
Online Access:Full Text via HEAL-Link