Creativity in groups

• Other Authors: Mannix, Elizabeth A., 1960-, Neale, Margaret Ann, Goncalo, Jack A.
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2009.
• Series: Research on managing groups and teams ; v. 12.
• Subjects: Business & Economics > Human Resources & Personnel Management.; Personnel & human resources management.; Teams in the workplace.; Creative ability.

Creativity is increasingly being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. A long tradition of research has focused on individual creativity; especially the traits an...