Categories in markets origins and evolution /

• Other Authors: Hsu, Greta, Negro, Giacomo, Koçak, Özgecan
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2010.
• Series: Research in the sociology of organizations ; v. 31.
• Subjects: Business & Economics > Organizational Behavior.; Social Science > Sociology > General.; Market segmentation.; Marketing.

Consumers, producers, critics, and other market agents rely on socially constructed categories like craft beers, houseware, collectibles, and thriller films for their understanding of products and producers in markets. Although organizational and sociological accounts often take such categories as g...