Categories in markets origins and evolution /
Consumers, producers, critics, and other market agents rely on socially constructed categories like craft beers, houseware, collectibles, and thriller films for their understanding of products and producers in markets. Although organizational and sociological accounts often take such categories as g...
Άλλοι συγγραφείς: | Hsu, Greta, Negro, Giacomo, Koçak, Özgecan |
---|---|
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Bingley, U.K. :
Emerald,
2010.
|
Σειρά: | Research in the sociology of organizations ;
v. 31. |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Παρόμοια τεκμήρια
-
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
ανά: Dempster, Craig
Έκδοση: (2015) -
Customer-centric marketing : building relationships and creating advocates in the age of the consumer /
ανά: Cundari, Aldo
Έκδοση: (2015) -
Rethinking power in organizations, institutions, and markets
Έκδοση: (2012) -
Designing information and organizations with a positive lens
Έκδοση: (2007) -
From categories to categorization : studies in sociology, organizations and strategy at the crossroads /
Έκδοση: (2017)