International marketing

• Άλλοι συγγραφείς: Zou, Shaoming, Fu, Huifen
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, 2011.
• Σειρά: Advances in international marketing ; v. 21.
• Θέματα: Business & Economics > Marketing > Research.; Business & Economics > International > Marketing.; Business & Economics > Marketing > General.; Sales & marketing.; International business.; Export marketing.

The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in I...