Interdisciplinary approaches to product design, innovation, & branding in international marketing
Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest. Th...
| Άλλοι συγγραφείς: | , |
|---|---|
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Bingley, U.K. :
Emerald,
2012.
|
| Σειρά: | Advances in international marketing ;
v. 23. |
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
