The management and leadership of educational marketing research, practice and applications /

• Other Authors: Oplatka, Izhar, Hemsley-Brown, Jane, 1950-
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2012.
• Series: Advances in educational administration ; v. 15.
• Subjects: Education > Administration > General.; Education > Leadership.; Business & Economics > Education.; Organization & management of education.; Funding of education & student finance.; Education > Marketing.; Educational leadership.; School management and organization.

The introduction of educational markets into public and higher education in many countries has led to more competitive environments for schools and higher education institutions. This, in turn, has led to an increased priority being given by school leaders to the marketing of their institutions, lar...