Consumer culture theory

• Άλλοι συγγραφείς: Belk, Russell W., Price, Linda, Peñaloza, Lena
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, 2013.
• Σειρά: Research in consumer behavior ; v. 15.
• Θέματα: Business & Economics > Marketing > General.; Psychology > Movements > Behaviorism.; Behavioural theory (Behaviourism); Consumerism.; Consumer behavior.

In the latest volume of Research in consumer behavior : Consumer culture theory, the series contains a selection of edited best papers from the Eighth Consumer Culture Theory Conference held in Tucson, Arizona in June, 2013. These papers represent the latest ethnographic and qualitative research on...