Woodside, A. G., Pattinson, H., & Marshall, R. (2014). Field guide to case study research in business-to-business marketing and purchasing. Emerald.
Παραπομπή σε μορφή Chicago (17η εκδ.)Woodside, Arch G., Hugh Pattinson, και Roger Marshall. Field Guide to Case Study Research in Business-to-business Marketing and Purchasing. Bingley, U.K.: Emerald, 2014.
Παραπομπή σε μορφή MLA (8th εκδ.)Woodside, Arch G., et al. Field Guide to Case Study Research in Business-to-business Marketing and Purchasing. Emerald, 2014.
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