Woodside, A. G., Pattinson, H., & Marshall, R. (2014). Field guide to case study research in business-to-business marketing and purchasing. Emerald.
Chicago Style (17th ed.) CitationWoodside, Arch G., Hugh Pattinson, and Roger Marshall. Field Guide to Case Study Research in Business-to-business Marketing and Purchasing. Bingley, U.K.: Emerald, 2014.
MLA (8th ed.) CitationWoodside, Arch G., et al. Field Guide to Case Study Research in Business-to-business Marketing and Purchasing. Emerald, 2014.
Warning: These citations may not always be 100% accurate.