Field guide to case study research in business-to-business marketing and purchasing
This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique--the authors of the 14 papers all adopt the unders...
| Άλλοι συγγραφείς: | , , |
|---|---|
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Bingley, U.K. :
Emerald,
2014.
|
| Σειρά: | Advances in business marketing & purchasing ;
v. 21. |
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Deal-making negotiations by governments and major product suppliers : a case study of the U.S. Department of Defense and Airbus vs. Boeing / Michael Kleinaltenkamp, Ronny Behrens, Stefanie Reh
- The parable of a little research : making money from an internet trading portal / Roger Marshall, Poh Tze Peng
- Building relationships for survival : coping media industry dynamics / Thomas Mejtoft
- Barriers to innovation diffusion in industrial networks : a systematic combining approach / Juho-Petteri Huhtala ... [et al.]
- Using discourse analysis in case study research in business-to-business contexts / Nick Ellis, Michel Rod
- Ethnographic research in service marketing : theory, methods, and practice / Catharina von Koskull
- A primer to the general theory of behavioral : strategies in business-to-business marketing / Arch G. Woodside
- B2B interactions at trade fairs and relationship quality : a conceptual approach / Maria Sarmento, Cláudia Simõnes, Minhoo Farangmehr
- Implementing strategic changes to generate sustainable competitive advantage / Rubén Llop, Iñaki García-Arrizabalaga
- Making sense of marketing decision systems through pictorial representation : decision system analysis / Roger Marshall, David Bibby, WoonBong Na
- New B2B methods, techniques, and technologies for capturing insights of major account managers : developing B2B communities for energy supply / Suresh C. Sood, Hugh M. Pattinson
- Factors driving manufacturing flexibility : the Taiwanese case / Wen-Hsiang Lai, Roger Marshall
- Using case based research for agent-based modelling / Sharon Purchase, Sara Denize, Doina Olaru.
