Shopper marketing and the role of in-store marketing

• Άλλοι συγγραφείς: Roggeveen, Anne L., Nordfält, Jens, Grewal, Dhruv
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, 2014.
• Σειρά: Review of marketing research, v. 11
• Θέματα: Business & Economics > Marketing > Research.; Business & Economics > Marketing > General.; Market research.; Marketing.; Consumers > Decision making.; Advertising, Point-of-sale.

This volume of Review of marketing research (RMR) focuses on shopper marketing and the role of in-store marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how mark...