Shopper marketing and the role of in-store marketing

This volume of Review of marketing research (RMR) focuses on shopper marketing and the role of in-store marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how mark...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Άλλοι συγγραφείς: Roggeveen, Anne L., Nordfält, Jens, Grewal, Dhruv
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Bingley, U.K. : Emerald, 2014.
Σειρά:Review of marketing research, v. 11
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link

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