Advances in business and management forecasting. Vol. 10

• Άλλοι συγγραφείς: Lawrence, Kenneth D., Klimberg, Ronald K.
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, 2014.
• Σειρά: Advances in business and management forecasting.
• Θέματα: Business & Economics > Management Science.; Business & Economics > Decision-Making & Problem Solving.; Management decision making.; Management & management techniques.; Business & management.; Business forecasting.; Industrial management > Forecasting.
• Φυσική περιγραφή: 1 online resource (x, 177 p.) : ill.
• ISBN: 9781784412081 (electronic bk.) :
• ISSN: 1477-4070

The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing and strategic decision making. It is the hope and direction of this research annual to become an applications and practitioner oriented publication. Topics will include sales and marketing, forecasting, new product forecasting, judgementally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models.