MacInnis, D. J., & Park, C. W. (2015). Brand meaning management. Emerald.
Chicago Style (17th ed.) CitationMacInnis, Deborah J., and C. Whan Park. Brand Meaning Management. Bingley, U.K.: Emerald, 2015.
MLA (8th ed.) CitationMacInnis, Deborah J., and C. Whan Park. Brand Meaning Management. Emerald, 2015.
Warning: These citations may not always be 100% accurate.