Consumer culture theory

• Άλλοι συγγραφείς: Thyroff, Anastasia E., 1986-, Murray, Jeff B., Belk, Russell W.
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, 2015.
• Σειρά: Research in consumer behavior ; v. 17.
• Θέματα: Business & Economics > Marketing > General.; Behavioural theory (Behaviourism); Consumption (Economics) > Congresses.; Consumption (Economics) > Social aspects > Congresses.; Consumer behavior > Congresses.

The chapters in this volume are selected from the best papers presented at the 10th Annual consumer culture theory conference held at the University of Arkansas, USA in June 2015. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulat...