Storytelling-case archetype decoding and assignment manual (SCADAM)

• Other Authors: Woodside, Arch G., Sood, Suresh C.
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2016.
• Series: Advances in culture, tourism and hospitality research ; v. 11.
• Subjects: Jung, C. G. > (Carl Gustav), > 1875-1961.; Business & Economics > Industries > Hospitality, Travel & Tourism.; Tourism industry.; Consumer behavior.; Marketing > Psychological aspects.; Consumers > Attitudes.; Archetype (Psychology)

Storytelling-case archetype decoding and assignment manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degre...