Data Management and Business Intelligence

• Main Authors: Σταλίδης, Γεώργιος, Καρδαράς, Δημήτριος, Stalidis, Georgios, Kardaras, Dimitrios
• Format: 1
• Language: Greek
• Published: 2016
• Subjects: ΕΞΑΓΩΓΗ ΓΝΩΣΗΣ; ΕΠΙΧΕΙΡΗΜΑΤΙΚΗ ΕΥΦΥΙΑ; ΑΝΑΛΥΤΙΚΗ ΕΠΕΞΕΡΓΑΣΙΑ ΔΕΔΟΜΕΝΩΝ; ΒΑΣΕΙΣ ΔΕΔΟΜΕΝΩΝ; ΠΛΗΡΟΦΟΡΙΑΚΑ ΣΥΣΤΗΜΑΤΑ ΜΑΡΚΕΤΙΝΓΚ; Knowledge Extraction; Business Intelligence; Data Analytics; Data Bases; Marketing Information Systems

This book is addressed to students of business management and/or marketing and covers two main interrelated fields of informatics. The first part of the book includes the principles of Data Bases and more specifically, topics on collection and management of data in businesses. In the second part, th...