Εισαγωγή στη βασισμένη σε δεδομένα επιχειρηματική ευφυΐα

• Main Authors: Stalidis, Georgios, Kardaras, Dimitrios, Σταλίδης, Γεώργιος, Καρδαράς, Δημήτριος
• Format: 7
• Language: Greek
• Published: 2016
• Subjects: ΕΠΙΧΕΙΡΗΜΑΤΙΚΗ ΕΥΦΥΙΑ; ΒΑΣΕΙΣ ΔΕΔΟΜΕΝΩΝ; ΠΛΗΡΟΦΟΡΙΑΚΑ ΣΥΣΤΗΜΑΤΑ ΜΑΡΚΕΤΙΝΓΚ; Business Intelligence; Data Bases; Marketing Information Systems

In this introductory chapter, the concept and aims of business intelligence are presented and the role of electronic data management as the foundations of intelligent information systems for businesses is highlighted. The potential offered by modern tools is described, as well as the evolution of to...