Χαρακτηριστικά και ποιότητα υπηρεσιών- Από την ικανοποίηση στην αφοσίωση του πελάτη

• Main Authors: Chytiris, Leonidas, Anninos, Loukas, Χυτήρης, Λεωνίδας, Άννινος, Λουκάς
• Format: 7
• Language: Greek
• Published: 2016
• Subjects: ΠΟΙΟΤΗΤΑ; ΥΠΗΡΕΣΙΕΣ; ΜΑΝΑΤΖΜΕΝΤ; ΠΟΙΟΤΗΤΑ ΥΠΗΡΕΣΙΩΝ; ΑΝΘΡΩΠΙΝΟΙ ΠΟΡΟΙ; ΜΕΤΡΗΣΗ ΠΟΙΟΤΗΤΑΣ ΥΠΗΡΕΣΙΩΝ; Quality; Services; Management; Service Quality; Human Resources; Service Quality Measurement

In this chapter, the terms service, quality, customer, value, satisfaction, loyalty, cuctomer expectations and perceptions as well as their relationships are presented and analyzed. In addition, service characteristics are identified and briefly described. The technical and functional dimension of quality are also presented. In addition, the various customer types are being identified. The chapter offers a description of the service profit chain and the Kano model.