Χαρακτηριστικά και ποιότητα υπηρεσιών- Από την ικανοποίηση στην αφοσίωση του πελάτη
In this chapter, the terms service, quality, customer, value, satisfaction, loyalty, cuctomer expectations and perceptions as well as their relationships are presented and analyzed. In addition, service characteristics are identified and briefly described. The technical and functional dimension of q...
| Main Authors: | , , , |
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| Format: | 7 |
| Language: | Greek |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://localhost:8080/jspui/handle/11419/4982 |
