Περιβάλλον, αξιοποίηση των πόρων και τεχνολογία στις επιχειρήσεις παροχής υπηρεσιών
The chapter analyses the significance of location for service companies while it identifies and describes the factors that should be taken into account in relevant decisions. In addition, the meaning of the term "servicescape" is presented. The chapter highlights the importance of...
Κύριοι συγγραφείς: | , , , |
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Μορφή: | 7 |
Γλώσσα: | Greek |
Έκδοση: |
2016
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Θέματα: | |
Διαθέσιμο Online: | http://localhost:8080/jspui/handle/11419/4987 |
Περίληψη: | The chapter analyses the significance of location for service companies while it identifies and describes the factors that should be taken into account in relevant decisions. In addition, the meaning of the term "servicescape" is presented. The chapter highlights the importance of resource utilization as well as the development and management of suppliers` network. Furthermore, the role of technology in services and e services are discussed. |
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