| Περίληψη: | This introductory chapter lays out our approach to digital ethnography in relation both to the discipline and the methodology of social and cultural anthropology and to the study of the internet and digital culture more generally. <br/><br/>
The first part of the chapter examines (and critiques) dominant approaches to digital culture in anthropology (the internet of "Others", the Internet as Elsewhere). Avoiding an additive logic (anthropology of the internet as a new "field"), we demonstrate how the reality of digital sociality itself has brought anthropological theory and method to its limits. <br/><br/>
The second part of the chapter presents a brief history of the Greek internet. Our aim is not to situate the ethnography of the internet "in Greece" (as a case study, derivative of a global history of the internet being written elsewhere), but to demonstrate some of the experiences, referential contexts and spheres of creativity that emerge in particular local, political-historical settings such as the Greek one.
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