Social media on hotel industry : a case study

• Main Author: Αδάμ, Νικολέτα Μαρία
• Other Authors: Τζελέπης, Δημήτριος
• Format: Thesis
• Language: English
• Published: 2018
• Subjects: Social media; Hotel industry; Κοινωνικά δίκτυα; Ξενοδοχειακός κλάδος; 338.476 479 4

The main objective of this study is the analysis of functional e-tourism, the way social media tools and their use in tourism are linked, its role in the strategic operation of hotels and the consequences for the Greek economy The first part of the study gives the theoretical background of e-touris...