Applying big data in pharmaceutical industry : development, strategy and administration

• Main Author: Μουσουλέας, Ιωάννης
• Other Authors: Παυλίδης, Γεώργιος
• Format: Thesis
• Language: English
• Published: 2019
• Subjects: Big data; Pharmaceutical industry; Strategy; Δεδομένα μεγάλου όγκου; Φαρμακοβιομηχανία; Στρατηγική; 615.190 028 5

The pharmaceutical industry today has many challenges. Each company must promote research and be a pioneer in new drugs developments, minimize production costs, be able to control how its customers face their products. In order to do this, it should pay attention to every information by collecting f...