Business analytics and firm performance

• Κύριος συγγραφέας: Γκολφινόπουλος, Βασίλης
• Άλλοι συγγραφείς: Golfinopoulos, Vasilis
• Γλώσσα: English
• Έκδοση: 2020
• Θέματα: Business anaytics; Firm performance management

Businesses operate in a world that is constantly changing. Day after day markets are internationalized, technology is evolving, free trade is expanding, the economy has its ups and downs and companies are trying to conform to the conditions. Ever - Increasing business competition call for even more direct and advanced information and efficient data analysis. These requirements challenge performance management to effectively contribute to the decision making process. Business analytics is an emerging area that can eventually broaden the field of performance management to provide a better understanding of business dynamics and result to an updated decision making. The purpose of the proposed study is to introduce performance management analytics as a potential extension of performance management research and practice. The essay will clarify the possible application fields of business analytics and their advantages within the context of performance management.