Η επιρροή του covid-19 στο ηλεκτρονικό εμπόριο

• Κύριοι συγγραφείς: Παστού, Δανάη, Φάνη, Αγγελική
• Άλλοι συγγραφείς: Pastou, Danai
• Έκδοση: 2023
• Θέματα: Ηλεκτρονικό εμπόριο; Επιχειρήσεις; Μάρκετινγκ; Διαδίκτυο; Kορωνοϊός; Πανδημία; Συμπεριφορά καταναλωτή; E-commerce; Business; Marketing; Internet; Covid-19; Pandemic; Consumer behavior

Due to the coronavirus pandemic, businesses around the world are having to change their operations. The purpose of my thesis is to learn more about how this has affected e-commerce companies. Since the effects of this virus are unknown, this research is imperative for the world. This research aims to learn more about how Greek e-commerce companies are dealing with the pandemic. Information will be collected through a qualitative approach using data analysis. This study will look at businesses from a different perspective than traditional statistics and consumer behavior during the pandemic. It will also examine the possible change in consumer behaviour regarding e-commerce during Covid-19 and the enforced quarantine.