APA (7th ed.) Citation

Παπαδιαμαντοπούλου, Χ., & Καραγιάννη, Δ. (2015). An exploratory study on the effects of positive and negative consumer generated advertising using informative and demonstrative executional frameworks on brand attitude and purchase intention.

Chicago Style (17th ed.) Citation

Παπαδιαμαντοπούλου, Χαρίκλεια, and Δέσποινα Καραγιάννη. An Exploratory Study on the Effects of Positive and Negative Consumer Generated Advertising Using Informative and Demonstrative Executional Frameworks on Brand Attitude and Purchase Intention. 2015.

MLA (8th ed.) Citation

Παπαδιαμαντοπούλου, Χαρίκλεια, and Δέσποινα Καραγιάννη. An Exploratory Study on the Effects of Positive and Negative Consumer Generated Advertising Using Informative and Demonstrative Executional Frameworks on Brand Attitude and Purchase Intention. 2015.