Παπαδιαμαντοπούλου, Χ., & Καραγιάννη, Δ. (2015). An exploratory study on the effects of positive and negative consumer generated advertising using informative and demonstrative executional frameworks on brand attitude and purchase intention.
Παραπομπή σε μορφή Chicago (17η εκδ.)Παπαδιαμαντοπούλου, Χαρίκλεια, και Δέσποινα Καραγιάννη. An Exploratory Study on the Effects of Positive and Negative Consumer Generated Advertising Using Informative and Demonstrative Executional Frameworks on Brand Attitude and Purchase Intention. 2015.
Παραπομπή σε μορφή MLA (8th εκδ.)Παπαδιαμαντοπούλου, Χαρίκλεια, και Δέσποινα Καραγιάννη. An Exploratory Study on the Effects of Positive and Negative Consumer Generated Advertising Using Informative and Demonstrative Executional Frameworks on Brand Attitude and Purchase Intention. 2015.