Higher Education Marketing: Opportunities and Challenges in the Digital Era

• Main Author: Camilleri, Mark Anthony
• Format: Online
• Language: English
• Published: HEPNET-UPatras 2019
• Subjects: Educational Sciences; Relationship with knowledge; case study; university students; LLL, Higher Education Institutions, institutions of continuing education; Educational Sciences, Sociology, Political Sciences; Academics; Κοινωνιολογία της Εκπαίδευσης; Ανώτατη Εκπαίδευση; Political Sciences; Equity, Inequality; Students, Anxiety, Stress, University; Teacher Training; Training System; Didactics; Pedagogy; education; Pédagogie de Projet; Acteurs Sociaux; Université, Étudiants; Competition, democratization of education, distance and open learning, Internet, plagiarism; Modern Greek Studies, Freie Universität; Educational Sciences, Sociology, Political Sciences, History,; US postsecondary education, academic and occupational learning, competency, connectivity, permeability; Citizenship; higher education; values; active learning; democracy; Pre-enrolment factors; career guidance; entrepreneurship students; academic success; academic failure; Relationship to knowledges; Epistemological beliefs; Pre-service teachers; Pre-licensed psychologists; Higher education; Educational Sciences, Medicine; OTC (Over the counter medicines), comparative analysis, health care professionals, lifelong learning; Institutional assessment, HAHE, strategic planning, SWOT analysis, SMART criteria; Educational leadership, transformational leadership, effectiveness, democratic leader-ship; Educational leadership, transformational leadership, effectiveness, democratic leadership; Eπιστήμες της Εκπαίδευσης; Εκπαιδευτική ηγεσία, μετασχηματιστική ηγεσία, αποτελεσματικότητα, δημοκρατική ηγεσία.; Academic recognition, Lisbon Convention, Bologna Process, Ministerial Communications; Sexually Transmitted Diseases, HIV/AIDS, Students, Health Education, Health Promotion; Policy convergence, education, semiotics, entropy, knowledge brokering; RPWD Act, NIRF, Web Accessibility, NEP 2020, Digital Accessibility; Governing technology, performativity, the enterprising self, self-improvement, lifelong learning, teacher professional development; Human Rights Education; Faculty Members of Greek Pedagogical Departments; Specific Teaching Methodology; Educational Model of the Cognitive Pyramid; Semi Structured Interviews; Εκπαίδευση για τα Ανθρώπινα Δικαιώματα; Μέλη ΔΕΠ Ελληνικών Παιδαγωγικών Τμημάτων; Ειδική Διδακτική Μεθοδολογία; Εκπαιδευτικό Μοντέλο Γνωστικής Πυραμίδας; Ημιδομημένες Συνεντεύξεις; Pedagogy; Πανεπιστημιακή Παιδαγωγική, Φοιτητές, Παιδαγωγικοί Μηχανισμοί, Ποιότητα Διδασκαλίας; Pédagogie Universitaire, Étudiants, Dispositifs Pédagogiques, Qualité d’Enseignement; Student-centered learning, higher education, critical thinking, autonomy, teaching methods; Νόμιμη Γλωσσική Έκφραση; Κοινωνική Παρέμβαση/Ένταξη; Παιδαγωγική του Σχεδίου; Διαπολιτισμικό Εργαλείο; Πανεπιστήμιο; Legitimate Speech; Social Intervention/Insertion; Project Based Learning; Intercultural Dispositif; University; Langage Légitime; Intervention/Insertion Sociale; Pédagogie de Projet; Dispositif Interculturel, Université; Bilingualism, national languages, diglossia, linguistic ideology, language policy; University Pedagogy/Teaching and Learning in Higher Education, active learning, reflection, experimental learning.; Επιστήμες της Εκπαίδευσης; Relationship to knowledge; University; Brazil; Students from working-class families; Higher Education, Distance Learning and Covid-19 Pandemic.; Πολιτική Ανώτατης Εκπαίδευσης; Πανεπιστήμιο; Επαγγελματικοποίηση; Προγράμματα Σπουδών; Αναπλαισίωση της Γνώσης; Sociology; Higher Education Policy; University; Professionalisation; Curricula; Recontextualisation of Knowledge; Politique de l’Enseignement Supérieur; Université; Professionnalisation; Curricula; Recontextualisation des Savoirs; Marketing Communications; Marketing Environment; Higher Education; Internationalization; Universities; Educational Sciences, Teacher Education, University, Students.; Διδακτορικές σπουδές; EUA-CDE; Ε.Χ.Α.Ε.; Αρχές του Σάλτσμπουργκ; Doctoral studies, EUA-CDE, EHEA, Salzburg Principles; Πολιτικές Επιστήμες; Τέχνη; Multi-Group Moderating, Job Strain, Work Engagement, Job Demands; Παγκοσμιοποίηση; Δημοκρατία; Δύση; Αναδυόμενες Οικονομίες; Παγκοσμιοποίηση, Δημοκρατία, Δύση, Αναδυόμενες Οικονομίες; Mondialisation; Démocratie; Occident; Économie Émergeantes; Moscow State University of International Relations (MGIMO), the Greek Language Section, teaching of the Greek language, diplomat, future employment; Educational Sciences,; Academic performance Indicator; Research/Academic score; Appraisal; University Grants Commission; Research quality; Indian Universities; Higher education, Access, Governance, Gender, Guidance Policy; Higher Education, Democracy, Citizenship; Novice and experienced teachers; classroom management style; apprentice; classroom observation; hand-on experience; Relationship to knowledge. Historical foundations. Epistemological status; Academics of 19th century, memoirs, university of 19th century, Ragkavis, Pilikas, Saripolos; social inequalities, higher education; Εκπαιδευτική Πολιτική; Διοίκηση ανώτατης εκπαίδευσης, συμμετοχικό μοντέλο, διαχειριστικό μοντέλο, συγκριτική προσέγγιση, ακαδημαϊκή κοινότητα; Formation des Enseignants; Dispositif de Formation; Didactiques; Pédagogie

The higher educational institutions (HEIs), including universities and colleges are increasingly seeking new resources, competences and capabilities to improve their corporate reputation. Therefore, this paper has relied on a generic approach to critically analyze the marketing environment of HEIs....