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oapen-20.500.12657-228592024-03-22T19:23:33Z Trade Unions on YouTube Jansson, Jenny Uba, Katrin Social sciences Industrial sociology Mass media Communication Labor—History thema EDItEUR::N History and Archaeology::NH History::NHT History: specific events and topics::NHTB Social and cultural history thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology::JHBL Sociology: work and labour This open access book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media. By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube. This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age. 2020-03-18 13:36:15 2020-04-01T08:54:06Z 2020-04-01T08:54:06Z 2019 book 1007302 http://library.oapen.org/handle/20.500.12657/22859 eng application/pdf n/a 1007302.pdf https://www.springer.com/9783030249144 Springer Nature 10.1007/978-3-030-24914-4 10.1007/978-3-030-24914-4 6c6992af-b843-4f46-859c-f6e9998e40d5 160 Cham open access
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OAPEN
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DSpace
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English
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| description |
This open access book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media. By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube. This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age.
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1007302.pdf
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1007302.pdf
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| title_short |
1007302.pdf
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| title_full |
1007302.pdf
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| title_fullStr |
1007302.pdf
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| title_full_unstemmed |
1007302.pdf
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| title_sort |
1007302.pdf
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| publisher |
Springer Nature
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| publishDate |
2020
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| url |
https://www.springer.com/9783030249144
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1799945217496842240
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