| Περίληψη: | ‘What is Europe? It’s not just a series of banknotes’, an interviewee remarked
when asked about European heritage. Our study of European Capitals of
Culture (ECoC), one of the main European heritage programmes, proceeds
in the same spirit, informed by the complex and disputed discussions of what
Europe is (see, for example, Sassatelli 2002 ) and how, within such shifting
grounds, European heritage might be interpreted (see, for instance, Delanty
2017 ; Niklasson 2017). Described by some as large- scale bottom- up cultural
programming (Immler and Sakkers 2014 ), the ECoC programme has seen several
cities across Europe compete for the title of European Capital of Culture
for more than three decades now. Our research has focussed on three cities,
Valletta as ECoC 2018 , Plovdiv as ECoC 2019 and Galway as ECoC 2020. We
are conducting a discourse analysis of the submitted bids as the key documents
related to each city’s participation in the programme; we are then investigating
four common themes that emerge from this analysis: Europe, heritage, diversity
and future.
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