9789048538676.pdf
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
| Γλώσσα: | English |
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Amsterdam University Press
2019
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oapen-20.500.12657-24326 |
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oapen-20.500.12657-243262024-03-22T19:23:22Z Digital Gaming and the Advertising Landscape de la Hera, Teresa Gaming thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited.*Digital Gaming and the Advertising Landscape* explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context. 2019-11-06 23:55 2020-03-27 15:48:21 2020-04-01T09:55:44Z 2020-04-01T09:55:44Z 2019 book 1005805 OCN: 1114970721 http://library.oapen.org/handle/20.500.12657/24326 eng Games and Play application/pdf 9789048538676.pdf Amsterdam University Press 10.2307/j.ctvnp0j4g 10.2307/j.ctvnp0j4g dd3d1a33-0ac2-4cfe-a101-355ae1bd857a 209 Amsterdam open access |
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OAPEN |
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English |
| description |
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited.*Digital Gaming and the Advertising Landscape* explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context. |
| title |
9789048538676.pdf |
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9789048538676.pdf |
| title_short |
9789048538676.pdf |
| title_full |
9789048538676.pdf |
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9789048538676.pdf |
| publisher |
Amsterdam University Press |
| publishDate |
2019 |
| _version_ |
1799945292602146816 |
